Product marketing and content marketing—are they allies, or just frenemies in disguise?
In this episode, Devin Reed (ex-Gong, ex-Clari, and host of Read Between the Lines) joins the crew to dish out his hot takes
on the tension between PMMs and content marketers, why most messaging decks collect dust, and the real secret to making content that resonates.
If you’ve ever questioned whether product marketing is actually marketing (or just internal storytelling), this one’s for you.
What You’ll Learn in This Episode:
→ The biggest mistake product marketers make when handing messaging to content teams
→ Why most positioning and messaging decks never make it into real-world content
→ The secret to testing messaging before betting big on a full campaign
→ How to bridge the gap between internal messaging and market-facing storytelling
→ The power of creative freedom—why it’s the ultimate flex in B2B marketing
→ The “two-sentence test” for making sure your messaging actually lands
→ When it’s too candid—how to balance bold positioning with market perception
→ How to write messaging that actually reflects what customers say
Listen now to hear Devin unfiltered take on product marketing, messaging mistakes, and how to win the content game.
Timestamps:
00:00 Introduction and Host Welcome
02:00 Introducing the Special Guest: Devin Reed
04:13 Devin Reed's Insights on Product Marketing
06:00 The Relationship Between Content and Product Marketing
14:51 Testing and Differentiating Marketing Strategies
23:57 Creative Freedom in B2B Marketing
26:23 Writing for Yourself: A Sales Rep's Perspective
26:57 Creating Relatable and Memorable Content
28:12 The Power of Sales Team Collaboration
28:55 The Heat Check: Testing Content Ideas
29:35 Maniacal Focus on Quality Content
29:59 The Importance of Clear and Concise Messaging
31:40 Understanding Your Audience's Language
34:37 Navigating Internal Approval Processes
36:32 Leveraging Customer Insights for Copywriting
43:14 The Creative Process: From Inspiration to Execution
48:34 Final Thoughts and Upcoming Projects
Show Notes:
Reed between the lines podcast
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