The worst thing about being a PMM is not having to launch a new product within 2 weeks, or drowning in sales decks. It’s all sharing the same trauma that people don’t understand product marketing.
We’ve seen a lot of movement on LinkedIn about PMMs sharing horror stories. Michele Nieberding even did a talk about it at PMA Boston.
And we were lucky enough to have her sharing them on the pod, just in time for Halloween 💀 our FAVORITE HOLIDAY 🎃
Michele, the director of product marketing at MetaRouter, spent almost a decade in product marketing and loves Halloween, we’re talking about:
Combining new brands, products and segments
Freemium to Screemium
Failed launches and disastrous rebrands
Product enforcement gone wrong
A bunch of jokes and fun things
Start feeling better about your role and discover horror stories for PMMs that would scare even ghouls and ghosts!
Timespan:
00:00 Introduction and Sponsorship
01:02 Meet the Hosts
01:28 Special Guest Introduction
03:20 PMM Horror Stories: Introduction
06:42 Horror Story 1: The Freemium Nightmare
14:01 Horror Story 2: Enforcing Usage Limits
19:30 The Sleep Sack Nightmare
21:10 Customer Perspective on Luxury Baby Products
22:03 Manufacturing and Packaging Woes
24:26 A College Business Competition Fiasco
25:54 The Real Estate App Pricing Disaster
30:44 The Rebranding and Product Launch Debacle
37:29 Closing Thoughts and Farewell
Show Notes:
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