
Timestamps:
0:00 The one word most miss in "product marketing" with Becky Trevino
00:16 Introduction and Hosts Banter
01:08 Introducing Special Guest Becky Trevino
01:55 Becky's Career Journey and Unique Perspective
02:49 Are Product Marketers Actually Marketers?
05:05 Defining Product Market Fit
07:44 Product Marketing Superpowers
10:12 The Art of Storytelling in Product Marketing
15:31 Torture Chamber: Tough Choices in Product Strategy
19:08 Should Product Marketing Live Within Product?
22:38 Building Strong Relationships with Product Managers
23:09 Navigating New Challenges in a New Role
24:50 Leading Commercial Reviews and Gaining Respect
26:03 Balancing Technical and Marketing Perspectives
27:55 The Role of AI in Product Marketing
33:33 Balancing Present Offerings with Future Roadmaps
 
Show Notes:
Becky Trevino LinkedIn  (https://www.linkedin.com/in/beckytrevino/)
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:0:00 The one word most miss in "product marketing" with Becky Trevino00:16 Introduction and Hosts Banter01:08 Introducing Special Guest Becky Trevino01:55 Becky's Career Journey and Unique Perspective02:49 Are Product Marketers Actually Marketers?05:05 Defining Product Market Fit07:44 Product Marketing Superpowers10:12 The Art of Storytelling in Product Marketing15:31 Torture Chamber: Tough Choices in Product Strategy19:08 Should Product Marketing Live Within Product?22:38 Building Strong Relationships with Product Managers23:09 Navigating New Challenges in a New Role24:50 Leading Commercial Reviews and Gaining Respect26:03 Balancing Technical and Marketing Perspectives27:55 The Role of AI in Product Marketing33:33 Balancing Present Offerings with Future Roadmaps Show Notes:<a href="https://www.linkedin.com/in/beckytrevino/">Becky Trevino LinkedIn </a> Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

The one word most miss in “product marketing” w/ Becky Trevino

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.

What if there was a better way? This is We're Not Marketers.

The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.

Stop being overlooked and start listening.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.

What if there was a better way? This is We're Not Marketers.

The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.

Stop being overlooked and start listening. Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.