The more knowledge you have on product marketing, the better you can be an expert and have more impact on your job.
Today, we’re having Peter Kortvel, a senior product marketer at Scandit and the creator of the product marketing newsletter (with 1700+ subscribers).
Peter has worked as a video consultant, in startups, cofounded an IoT startup and today shows us what great product marketing should look like.
He has 13+ years of experience as a marketer and believes in getting things done (we appreciate it too!).
In this episode, we’re covering:
The importance of understanding your target audience
Why research can help you communicate your product value
The difference between storytelling and the format
Challenges of PMMs and if they are marketers
Common startup mistakes in messaging
The best time to drink beer
So grab a beer with us and let’s chat product marketing 🫡
Timespan:
00:00 Welcome to We're Not Marketers
00:55 Meet Our Guest: Peter Kortvel
01:55 Diving into Product Marketing
09:27 The Role of Research in Marketing
14:19 Challenges in Startup Marketing
23:49 The Role of Storytelling in Video Content
24:38 Challenges of Storytelling in B2B Marketing
26:08 Understanding the Audience's Problem
28:18 The Importance of Clear Communication
31:38 Creating Aha Moments in Marketing
36:25 The Concept of Visual Cold Calling
46:24 Conclusion and Final Thoughts
Show Notes:
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