In this episode, Jarod Greene, CMO of Vivint, shares his journey from teaching middle school math to Gartner analyst to CMO today and offers actionable advice for PMMs struggling to gain recognition. Learn how to use research, co-create with sales, and communicate your value to drive impactful product marketing strategies in your workplace.
When you let Jarod cook (#lethimcook) and you’re gonna get…
How teaching 7th graders prepared Jarod to lead B2B marketing strategy—and why it’s still the hardest job he’s ever done.
The “magician” role of product marketers: Why being a chameleon is the ultimate superpower in your company (and how to harness it).
Co-create with sales? Yes, please. The surprising reason your best sales reps should help write your next piece of content.
Forget the committee—Jarod’s trick to stop internal fights over messaging using the one thing no one can argue with: Data.
“I had no idea what PMM was 10 years ago” – how Jarod went from confused to CMO and why it could be your career roadmap too.
Content without context = chaos. Jarod’s formula for why great content flops (and how to make it land every time).
How to manage up, down, and sideways: Jarod’s guide to becoming a leader before you even get the title.
Time Stamps
00:00 We're Not Marketers (S3) - Jarod Greene
01:00 Welcome to Season Three!
01:46 Introducing Gerard Green
03:01 From Teaching to Marketing
05:15 The Role of Product Marketers
07:15 Becoming a CMO
18:03 Content with Context
22:19 Co-Creating with Sales
28:20 The Content Production Dilemma
29:07 The Importance of Research in Marketing
30:27 Primary vs. Secondary Research
31:22 Leveraging Data for Decision Making
39:43 Integrating AI in Marketing Strategies
43:34 The Reality of Product Market Fit
51:21 Upcoming Projects and Events
Show Notes
UNXPCTD - Explore way AI is revolutionizing B2B Sales
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