There are many different flavors of product marketers, whether you’re in-house or fractional like our host, you need to be aware of your special sauce 😉
The product marketing function is becoming more and more nuanced, so you need to know what you are good at and why these special skills matter with your expertise and work environment.
Megan Pratt went from senior PMM to director of PMM and was one step away from a VP position before she decided to go full-time as a fractional PMM.
Today, she’s coaching product marketers and helping companies as a fractional PMM. In this episode, we’re covering:
Misconceptions we have about going fractional
How to find your secret sauce as a PMM
How to educate prospects on product marketing
Learn how to say no without saying no
Building your pipeline as a consultant
Common gaps in product marketing
So join us, whether you’re a fractional, or in-house hire, and learn about a true expert on how to say no.
Timespan:
00:00 Introduction and Hosts' Banter
01:14 Introducing Special Guest Megan Pratt
06:09 The Value of Product Marketing
21:26 Personal Insights and Career Growth
26:25 Transition to Fractional Work
26:31 Challenges and Misconceptions of Going Fractional
30:48 Messaging Best Practices
31:13 Clarifying Roles and Responsibilities
32:23 Setting Boundaries in Freelancing
33:42 The Importance of Saying No
36:34 Building a Freelance Pipeline
50:56 Common Gaps in Product Marketing
59:42 Conclusion and Final Thoughts
Show Notes:
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