
 
Timestamps:
01:39 The role of product marketing in the B2B landscape
03:14 Why website ownership and conversion rates matter for PMMs
04:42 Challenges and strategies to be aware when managing website messaging
06:52 The evolution and future of message testing
07:22 CEO's Role as a product Marketer in Startups
09:53 Why messaging is underestimated in B2B
13:05 Message testing and market trends
16:24 Advices for solo PMM on messaging
19:38 How to improve your message clarity and relevance
20:56 How to leverage customer feedback with your messaging
24:29 How Peep is building influence and engaging on LinkedIn
26:43 What makes Spryng different from other B2B events
29:42 The Messaging Torture Chamber
34:19 Where to find Peep and learn more from him
 
Show Notes:
Wynter (https://wynter.com/)
Hemingway App (https://hemingwayapp.com/)
Sales Pitch by April Dunford (https://www.amazon.com/Sales-Pitch-Craft-Story-Stand/dp/1999023021)
B2B Messaging course (https://wynter.com/messaging-course)
Spryng event  (https://wynter.com/spryng)
Peep LinkedIn (https://www.linkedin.com/in/peeplaja/)
 
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:01:39 The role of product marketing in the B2B landscape03:14 Why website ownership and conversion rates matter for PMMs04:42 Challenges and strategies to be aware when managing website messaging06:52 The evolution and future of message testing07:22 CEO's Role as a product Marketer in Startups09:53 Why messaging is underestimated in B2B13:05 Message testing and market trends16:24 Advices for solo PMM on messaging19:38 How to improve your message clarity and relevance20:56 How to leverage customer feedback with your messaging24:29 How Peep is building influence and engaging on LinkedIn26:43 What makes Spryng different from other B2B events29:42 The Messaging Torture Chamber34:19 Where to find Peep and learn more from him Show Notes:<a href="https://wynter.com/">Wynter</a><a href="https://hemingwayapp.com/">Hemingway App</a><a href="https://www.amazon.com/Sales-Pitch-Craft-Story-Stand/dp/1999023021">Sales Pitch by April Dunford</a><a href="https://wynter.com/messaging-course">B2B Messaging course</a><a href="https://wynter.com/spryng">Spryng event </a><a href="https://www.linkedin.com/in/peeplaja/">Peep LinkedIn</a>  Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

Don’t review messaging internally, message test instead w/ Peep Laja

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.

What if there was a better way? This is We're Not Marketers.

The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.

Stop being overlooked and start listening.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.

What if there was a better way? This is We're Not Marketers.

The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.

Stop being overlooked and start listening. Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.