
SEASON 3 – Episode 2 : Inside No & Low: Products, Consumers, Data and Trends
 
Our host :
 
Anne Burchett :  (https://www.linkedin.com/in/anneburchett/)Wine marketing and communication specialist
 
Guest :
 
Irem Eren: (https://www.linkedin.com/in/iremeren/) International Consultant and Head of Sales and Markets at Born Rosé, Barcelona


Ananda Roy:  (https://www.linkedin.com/in/anandaroy/)Senior VP of global thought leadership & strategic insights at CIRCANA
 
About the episode :
 
This episode examines the rise of no & low alcohol through the lenses of retail, pricing, innovation and changing drinking occasions.
It shows how moderation is moving beyond abstinence to become a new form of choice, driven less by age than by mindset, lifestyle and evolving expectations.
The conversation also explores the strategic role of retailers, the premium positioning of the segment, and the growing influence of wellness, social codes and new consumption rituals.A sharp and forward-looking exchange on why no & low is no longer a side story, but a serious opportunity for the future of beverage.


Explore our media plateform : VOICE OF THE INDUSTRY (https://www.vinexposium.com/voice/#spotlight)
 
Hosted on Ausha. See ausha.co/privacy-policy for more information.

SEASON 3 – Episode 2 : Inside No &amp; Low: Products, Consumers, Data and Trends Our host : <a href="https://www.linkedin.com/in/anneburchett/">Anne Burchett : </a>Wine marketing and communication specialist Guest : <a href="https://www.linkedin.com/in/iremeren/">Irem Eren:</a> International Consultant and Head of Sales and Markets at Born Rosé, Barcelona <a href="https://www.linkedin.com/in/anandaroy/">Ananda Roy: </a>Senior VP of global thought leadership &amp; strategic insights at CIRCANA About the episode : This episode examines the rise of no &amp; low alcohol through the lenses of retail, pricing, innovation and changing drinking occasions. It shows how moderation is moving beyond abstinence to become a new form of choice, driven less by age than by mindset, lifestyle and evolving expectations. The conversation also explores the strategic role of retailers, the premium positioning of the segment, and the growing influence of wellness, social codes and new consumption rituals.A sharp and forward-looking exchange on why no &amp; low is no longer a side story, but a serious opportunity for the future of beverage. Explore our media plateform : <a href="https://www.vinexposium.com/voice/#spotlight">VOICE OF THE INDUSTRY</a>  Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

SEASON 3 – Episode 2 : Inside No & Low: Products, Consumers, Data and Trends


Hello and welcome to VOICE by Vinexposium. 
VOICE by Vinexposium deals with the topics that matter in the wine and spirits world. At Vinexposium, we bring the global wine and spirits community together through six major events each year. Our mission is to connect, create opportunities, share knowledge, inspire, and celebrate our industry. VOICE, our new media platform, fills a gap in the wine and spirits media landscape. It’s a collaborative space where industry leaders share stories and insights from their expertise and experience. VOICE is your platform, your stories, your voice.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Hello and welcome to VOICE by Vinexposium. VOICE by Vinexposium deals with the topics that matter in the wine and spirits world. At Vinexposium, we bring the global wine and spirits community together through six major events each year. Our mission is to connect, create opportunities, share knowledge, inspire, and celebrate our industry. VOICE, our new media platform, fills a gap in the wine and spirits media landscape. It’s a collaborative space where industry leaders share stories and insights from their expertise and experience. VOICE is your platform, your stories, your voice. Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.