🎙️ Episode 2 — Launching Your LinkedIn Creator Campaign: Strategy, Formats & Funnel Tactics That Actually Work

Welcome back to The LAF – The Influencer B2B Podcast — where LinkedIn meets the creator economy and B2B influencer marketing gets real.

In this second episode, we’re unlocking the real strategy behind LinkedIn influencer campaigns: from choosing the right content formats to building full-funnel activations that convert, not just impress. Whether you're a B2B marketer, brand manager, or LinkedIn creator, this episode is packed with expert insights and practical takeaways you can use immediately.

🎧 Here’s what you’ll learn in this episode:

✅ The difference between creative vs. traditional influencer campaigns — and how to choose the right one
✅ Best-performing content formats for B2B audiences: video, carousels, infographics & more
✅ Why funnel strategy matters and how to build one that drives real business results
✅ Smart KPIs beyond vanity metrics: engagement quality, lead insights & audience targeting
✅ How to vet the right creators for your campaign — beyond follower counts
✅ LinkedIn Ads & paid amplification: how to scale influencer content effectively
✅ Compensation models & legal must-knows for UK and global markets
✅ How tools like Shield, Hootsuite & LinkedIn Campaign Manager help you track real performance

👥 Hosted by Julien, Russell & Precious : from Les Années Folles, a leading B2B influencer marketing agency — this episode gives you the unfiltered playbook for launching high-impact LinkedIn creator campaigns in today’s B2B world.

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