
🎙 New Episode – “From format to impact : Creating content that converts & measures that matter !"


What’s really driving engagement on LinkedIn for B2B brands in 2025?


In this episode, we break down the content formats that convert, KPIs that actually matter, and how to align influencer content with real business goals.


💡 Whether you're a brand, creator, or strategist, you'll learn:
Why carousels and text posts are outperforming overproduced videos
How to pick the right format based on audience behavior (and not just trends)
The truth about LinkedIn metrics: impressions vs. actual influence
What not to do when measuring B2B campaign success
Real campaign stories that show how the right format drives demos, leads, and perception shifts


We also get tactical about:

✅ How to avoid chasing vanity metrics
✅ Mapping content performance by job role
✅ Spotting “micro-commitments” that lead to real pipeline


Whether you’re chasing awareness, lead gen, or long-term authority—format follows function. And in a world of endless scroll, relevance always wins.
👉 Hit play if you’re done guessing and ready to scale smarter on LinkedIn.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

🎙 New Episode – “From format to impact : Creating content that converts &amp; measures that matter !" What’s really driving engagement on LinkedIn for B2B brands in 2025? In this episode, we break down the content formats that convert, KPIs that actually matter, and how to align influencer content with real business goals. 💡 Whether you're a brand, creator, or strategist, you'll learn:<ul><li>Why carousels and text posts are outperforming overproduced videos</li><li>How to pick the right format based on audience behavior (and not just trends)</li><li>The truth about LinkedIn metrics: impressions vs. actual influence</li><li>What not to do when measuring B2B campaign success</li><li>Real campaign stories that show how the right format drives demos, leads, and perception shifts </li></ul>We also get tactical about: ✅ How to avoid chasing vanity metrics ✅ Mapping content performance by job role ✅ Spotting “micro-commitments” that lead to real pipeline Whether you’re chasing awareness, lead gen, or long-term authority—format follows function. And in a world of endless scroll, relevance always wins.👉 Hit play if you’re done guessing and ready to scale smarter on LinkedIn. Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

From format to impact : Creating content that converts & measures that matter !


Welcome to The B2B Influencer Podcast—the podcast for anyone navigating the wild world of LinkedIn influencer marketing and the B2B creator economy.
We’re here to talk about what really works: how to build a meaningful presence on LinkedIn, create content that resonates with your audience, and turn your expertise into influence—without feeling like you’re shouting into the void.
Whether you’re a marketer trying to crack the code of B2B influencer campaigns, a creator looking to monetize your LinkedIn presence, or just someone curious about how this whole LinkedIn thing actually works, we’ve got you covered.
Join us every week for honest conversations, actionable strategies, and a few ‘aha’ moments as we explore the intersection of LinkedIn, influence, and the B2B world. Because let’s be real—LinkedIn doesn’t have to be all suits and sales pitches.
Hit subscribe and let’s make your LinkedIn game roar. 🎙️✨
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Welcome to The B2B Influencer Podcast—the podcast for anyone navigating the wild world of LinkedIn influencer marketing and the B2B creator economy.We’re here to talk about what really works: how to build a meaningful presence on LinkedIn, create content that resonates with your audience, and turn your expertise into influence—without feeling like you’re shouting into the void.Whether you’re a marketer trying to crack the code of B2B influencer campaigns, a creator looking to monetize your LinkedIn presence, or just someone curious about how this whole LinkedIn thing actually works, we’ve got you covered.Join us every week for honest conversations, actionable strategies, and a few ‘aha’ moments as we explore the intersection of LinkedIn, influence, and the B2B world. Because let’s be real—LinkedIn doesn’t have to be all suits and sales pitches.Hit subscribe and let’s make your LinkedIn game roar. 🎙️✨ Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.