This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
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A strong institutional brand matters, but sometimes the most powerful voice belongs to the person leading it. Jerra Toms, Founder & Principal Consultant at Blue Iris Consulting, shares how presidents, deans, and other higher ed leaders can use LinkedIn to build authentic connections with students, alumni, donors, and industry partners.
Jerra breaks down how to create consistent executive content, capture a leader’s authentic voice, and turn everyday interactions into opportunities that strengthen both personal and institutional visibility.
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What We Cover in This Episode
🔘Why personal leadership content can outperform institutional messaging
🔘How busy executives can build a consistent LinkedIn presence
🔘Ways communications teams can capture a leader’s authentic voice
🔘How to find content opportunities in a leader’s existing calendar
🔘Why executive visibility can support enrollment, advancement, and reputation
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Episode Highlights
06:43 - Starting a LinkedIn strategy with just 20 to 30 minutes a week
09:48 - Finding content opportunities in an executive’s existing calendar
13:11 - Capturing an executive’s authentic voice and using AI to support the process
15:28 - Why a strong LinkedIn profile comes before a posting strategy
18:12 - A practical approach for leaders without a communications team
28:03 - The first steps leaders can take today
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NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
Nextgrad.com — Where students see you first.
___
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
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The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
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PlayerFMThis Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
___
A strong institutional brand matters, but sometimes the most powerful voice belongs to the person leading it. Jerra Toms, Founder & Principal Consultant at Blue Iris Consulting, shares how presidents, deans, and other higher ed leaders can use LinkedIn to build authentic connections with students, alumni, donors, and industry partners.
Jerra breaks down how to create consistent executive content, capture a leader’s authentic voice, and turn everyday interactions into opportunities that strengthen both personal and institutional visibility.
___
What We Cover in This Episode
🔘Why personal leadership content can outperform institutional messaging
🔘How busy executives can build a consistent LinkedIn presence
🔘Ways communications teams can capture a leader’s authentic voice
🔘How to find content opportunities in a leader’s existing calendar
🔘Why executive visibility can support enrollment, advancement, and reputation
___
Episode Highlights
06:43 - Starting a LinkedIn strategy with just 20 to 30 minutes a week
09:48 - Finding content opportunities in an executive’s existing calendar
13:11 - Capturing an executive’s authentic voice and using AI to support the process
15:28 - Why a strong LinkedIn profile comes before a posting strategy
18:12 - A practical approach for leaders without a communications team
28:03 - The first steps leaders can take today
___
NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
Nextgrad.com — Where students see you first.
___
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
___
The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.
Hosted on Ausha. See ausha.co/privacy-policy for more information.