Show cover

When evaluating a school’s content marketing system (CMS), it’s easy for higher ed marketers to get tunnel vision when defining their target audience. But as Kat Liendgens, CEO of Hannon Hill, reminds us, the national pool of traditional college students is shrinking fast.

That means marketing teams need to get with the times and bring a diversity of voice into their CMS strategy.

Kat explains why colleges and universities need to start appealing to a broader array of personas, including the people who influence young students’ choices the most — their parents.

Join us as we discuss:

- Incorporating diversity of voice in school websites and CRMs (5:09)

- Setting content contributors up for success in your CMS (11:53)

- How higher ed content compares to other industry verticals (18:23)

Check out these resources we mentioned during the podcast:


- Hannon Hill

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.