Your 24/7 Sales Person with Kim Fischer

In this episode of The Edge Effect podcast, I’m joined by Kim Fischer, the Founder of 13 Emeralds Marketing, an SEO agency that helps businesses scale their lead generation by building SEO strategies for long-term growth. We dive into all things marketing, SEO, and the human story behind the 13 Emeralds Marketing brand.

In this episode, you’ll learn:

What SEO really is and the different aspects of it. (01:50)
How Kim got into the SEO space and started 13 Emeralds Marketing. (03:55)
Disrupting the male-dominated SEO and tech industry. (06:49)
Taking the data and using it in creative ways to determine what people are searching for. (09:03)
Challenges and hesitations that Kim faces with clients when it comes to SEO. (09:30)
The problem with those who want to get quick results and go viral. (11:44)
How marketing is a long game, and SEO is even more so. (12:50)
How Kim helps clients see the bigger picture and long term goal. (13:40)
How SEO plays into other parts of marketing and the relationship with other platforms. (17:18)
The reaction process for changing trends. (21:52)
Why transparency and accessibility is such a core piece of Kim’s messaging. (23:57)
How core values play into messaging and SEO. (26:42)
Asking the important question of WHY you want to rank for certain topics. (31:36)
Doing things in your marketing because you truly want to and want to invest in them or because you feel like you should for SEO purposes. (34:36)
Kim’s evolution with SEO and marketing. (37:40)
How Kim developed content around the pain points of her audience. (42:40)
Where business owners should invest in SEO first, especially if they have a limited budget. (47:20)
The importance of keywords and how to get started with them. (49:10)
What to look for on your website in terms of SEO optimization. (51:44)
How Kim approaches her own social media and marketing and what works best. (53:43)
The biggest challenge Kim has faced so far. (55:52)
Where Kim sees the future of SEO going. (56:14)