Understanding The Marketing Dynamics of an Organization with Ryan Morgan

In this episode of The Edge Effect podcast, I’m joined by Ryan Morgan, the founder of Swell Digital, a digital marketing consultancy that helps organizations make important decisions related to SEO and digital advertising. Ryan is the founder and instructor of The SEO Cohort, a cohort-based SEO training program for individuals. He is also the author of the book, “Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media,” which reached #1 best-seller status in multiple Amazon categories.

In this episode, you’ll learn:

How Ryan got into marketing. (01:15)
What excited Ryan most about digital marketing. (2:40)
The story behind the Swell Digital brand. (05:30)
Common dynamics in the organizational and agency world. (10:36)
Everything starts with organizational goals. (14:35)
Common threads to simplify in an organization’s marketing. (16:22)
Competing priorities is a huge killer of marketing. (19:50)
Taking marketing beyond posting on social media. (24:10)
The most successful relationships are bidirectional. (29:00)
Challenges on the agency side of the marketing world. (30:36)
The difference between generalists and specialists. (33:39)
Important things Ryan brought into Swell Digital that he had learned. (36:57)
The more you specialize, the more you can deliver high-quality service and outcomes. (41:10)
What SEO and digital advertising looks like. (43:10)
Applying your general knowledge and everything that you know about and putting them into SEO and digital advertising. (49:00)
How Ryan approaches his own marketing. (52:55)
Making sure your content is speaking to the ideal audience for each platform and the subject matter is in alignment with what you do. (59:00)
The most rewarding thing since starting Swell Digital. (01:00:00)