Transforming the Swag Industry with Meaningful and Beautiful Designs with Amanda Hofman

In this episode of The Edge Effect podcast, I’m joined by Amanda Hofman, the Co-Founder and CEO of Go-To-Market, a branded merchandise studio that focuses on sustainable, beautiful design. They create custom print-on-demand swag shops for companies and brands of all sizes.

In this episode, you’ll learn:

Amanda’s career background before starting Go-To-Market. (01:17)
How Amanda knew that print-on-demand was her passion. (03:45)
How Amanda approached starting her two businesses differently. (05:31)
Making your kids your passion project, not your business. (09:05)
Being intentional about the money side of things early on is key. (12:12)
How Go-To-Market came to be and how the merchandise is created beautifully and sustainably. (13:28)
Offering choice in terms of swag is key. (16:25)
What makes a brand meaningful is how they make you feel. (18:30)
Disrupting the old way of doing swag. (24:55)
How they came up with the brand Go-To-Market. (25:25)
Why having opposite skill sets as your partner is so impactful. (28:00)
How they’ve implemented the brand beyond the logo over time. (31:50)
Amanda’s approach to marketing. (37:22)
It's okay to just do the things that you're good at if it's working. (41:28)
The most rewarding and challenging parts of business and entrepreneurship for Amanda. (49:37)
Biggest pieces of advice for business owners just getting started and establishing their brand. (53:10)