This episode of The Edge Effect, host Caroline Crawford explores the intricacies of investing in marketing and the importance of approaching it strategically for long-term growth.
Investing in marketing is a critical aspect of business growth, but it requires a strategic mindset and a focus on long-term goals. By understanding the risks involved, prioritizing brand building, and engaging in self-reflection before making investment decisions, individuals can make informed choices that align with their overall marketing strategy. Caroline highlights the need for a thoughtful approach to marketing investments to ensure sustainable growth and success.
This episode has a workbook. Access the Free Workbook with journal prompts here.
Key Takeaways:
Understanding the risks and challenges of marketing investments (00:03-00:58)
Emphasizing brand building and long-term vision in marketing investments (14:31-14:53)
Self-reflection prompts to determine readiness for marketing investments (31:30-00:31:51)
Setting realistic expectations and thresholds for successful investments (33:59-34:19)
Other Helpful Resources:
Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com
Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/
Learn more about Cultiveight Communications: www.cultiveightcomms.com
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