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Many see GTM as picking channels or running a launch campaign. But as Maja Voje, THE Go-To-Market expert and best-selling author of Go-To-Market Strategist, explains, it’s a much more holistic journey that requires prioritization and strategic focus.
In this episode, we dive into:
👉 The 6 key elements of a strong GTM strategy.
👉 How to reach Product-Market Fit—and what comes next.
👉 The biggest challenges companies face when scaling.
👉 Why pricing is the real game-changer.
👉 The difference between a GTM strategy and a marketing plan.
👉 Her favorite product launch, and what made it successful.
👉 The GTM myth she wants to debunk.
👉 How to become an excellent GTM strategist.
This episode is for you if you want to stop treating Go to Market as just a launch and start treating it as a long-term strategy.
I hope that you enjoyed as much as me this interview, plenty of good and concrete advice.
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Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad
Ici on parle de : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • women leadership • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing • marketing mix • design • product design • UX • UI • branding • brand strategy • GTM
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