TODAY'S EPISODE 

How can we make people more aware of the extinction risks on the animals of this world, get people to care about it, to change, and also to raise money to protect these animals?
My guest today, Paul Goodenough realized that environmentalism is too often not something on the menu. People are too caught up in their everyday lives, they don’t have the time, they do not know how to help.
So he came up with Rewriting Extinction, a comics book collection with stories to change the world. In a few frames, their comics help you understand the issue, relate to it, and get a tangible action you can take today.
Their mission is simple: change, protect, restore, inspire.
With his mission, Paul has managed to attract a panel of stars like the comedians Ricky Gervais, Andy Serkis (Gollum from Lord of the Rings for those who don’t know), Jane Goodall, Peter Gabriel, and in total more than 300 creators to contribute to these stories.
Without spending a penny on ads, Rewriting Extinction managed to reach 115M people and collected 1’480’000 pounds in donations.
💡Paul is a great producer and a storyteller so in this episode we discussed about:
How to build a brand, with no media investment
  How to get a lineup of stars to join your mission 
  How to get big media attention without paid PR
  How to tell an emotional story that anyone can understand (and how he organized his brainstorming sessions to create these stories).
Are you ready? Let’s go!
Resources:
Paul Goodenough Linkedin (https://www.linkedin.com/in/paul-goodenough-1266493/)
Rewriting Extinction site (https://www.rewritingextinction.com/about/)
Books:
Don’t make me think (https://www.goodreads.com/book/show/18197267-don-t-make-me-think-revisited?from_search=true&from_srp=true&qid=LmwYNDscTt&rank=1) by Steve Krug 
Business Model Generation  (https://www.goodreads.com/book/show/7723797-business-model-generation)by Alexander Osterwalde, Yves Pigneur
The dog comics (https://www.instagram.com/p/CX5kqbyqPs0/?igshid=MDJmNzVkMjY=) discussed in the episode
 
⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️

= 10 episodes of less than 10 minutes to download and listen to here (https://gtimpact.com/best-advice-for-green-entrepreneurs/).

TODAY'S EPISODE 
 
How can we make people more aware of the extinction risks on the animals of this world, get people to care about it, to change, and also to raise money to protect these animals? 
My guest today, Paul Goodenough realized that environmentalism is too often not something on the menu. People are too caught up in their everyday lives, they don’t have the time, they do not know how to help. 
So he came up with Rewriting Extinction, a comics book collection with stories to change the world. In a few frames, their comics help you understand the issue, relate to it, and get a tangible action you can take today. 
Their mission is simple: change, protect, restore, inspire. 
With his mission, Paul has managed to attract a panel of stars like the comedians Ricky Gervais, Andy Serkis (Gollum from Lord of the Rings for those who don’t know), Jane Goodall, Peter Gabriel, and in total more than 300 creators to contribute to these stories. 
Without spending a penny on ads, Rewriting Extinction managed to reach 115M people and collected 1’480’000 pounds in donations. 
💡Paul is a great producer and a storyteller so in this episode we discussed about:
<ul><li>How to build a brand, with no media investment</li>
 <li>How to get a lineup of stars to join your mission </li>
 <li>How to get big media attention without paid PR</li>
 <li>How to tell an emotional story that anyone can understand (and how he organized his brainstorming sessions to create these stories). </li>
</ul>Are you ready? Let’s go! 
Resources:
Paul Goodenough <a href="https://www.linkedin.com/in/paul-goodenough-1266493/" title="&lt;span style=&quot;font-size:11pt;font-family:Arial;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;&quot;&gt;Linkedin&lt;/span&gt;">Linkedin</a>
Rewriting Extinction <a href="https://www.rewritingextinction.com/about/" title="&lt;span style=&quot;font-size:11pt;font-family:Arial;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;&quot;&gt;site&lt;/span&gt;">site</a> 
Books:
<a href="https://www.goodreads.com/book/show/18197267-don-t-make-me-think-revisited?from_search=true&amp;from_srp=true&amp;qid=LmwYNDscTt&amp;rank=1" title="&lt;span style=&quot;font-size:11pt;font-family:Arial;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;&quot;&gt;Don’t make me think&lt;/span&gt;">Don’t make me think</a> by Steve Krug 
<a href="https://www.goodreads.com/book/show/7723797-business-model-generation" title="&lt;span style=&quot;font-size:11pt;font-family:Arial;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;&quot;&gt;Business Model Generator &lt;/span&gt;">Business Model Generation </a>by Alexander Osterwalde, Yves Pigneur
<a href="https://www.instagram.com/p/CX5kqbyqPs0/?igshid=MDJmNzVkMjY=" title="&lt;span style=&quot;font-size:11pt;font-family:Arial;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;&quot;&gt;The dog comics&lt;/span&gt;">The dog comics</a> discussed in the episode 
 
 ⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️
 
= 10 episodes of less than 10 minutes to download and listen to <a href="https://gtimpact.com/best-advice-for-green-entrepreneurs/" title="&lt;span data-offset-key=&quot;etmj7-1-0&quot; style=&quot;border-width: 0px; border-style: solid; margin: 0px; padding: 0px; box-sizing: border-box; list-style: none; font-family: ProximaNova, sans-serif; letter-spacing: 0.1px; line-height: normal; -webkit-font-smoothing: antialiased;&quot;&gt;&lt;span data-text=&quot;true&quot; style=&quot;border-width: 0px; border-style: solid; margin: 0px; padding: 0px; box-sizing: border-box; list-style: none; font-family: ProximaNova, sans-serif; letter-spacing: 0.1px; line-height: normal; -webkit-font-smoothing: antialiased;&quot;&gt;here&lt;/span&gt;&lt;/span&gt;">here</a>.

28. STORYTELLING How to use stories to reach 115M people without ads and collect 1.7M€+ of donations (Paul Goodenough, Rewriting Extinction)

DONT MISS OUR BEST OF SEASON 1: 10 audio episodes shorter than 10 minutes with the best entrepreneurship advice of the first season! Visit GTImpact.com (https://gtimpact.com/podcast-for-entrepreneurs/) to download or listen to this best of series.
Welcome to Mission First, the podcast to learn from successful entrepreneurs who are building a sustainable future for our planet and its people! Growing a company that aims at having a sustainable impact is not easy! That’s why I created Mission First. 
In each episode, I interview one entrepreneur with a company mission related to the Sustainable Development Goals 2030. Our guests are entrepreneurs who have recently gone through these difficult first years successfully. 
Together we discuss their challenges and what they have learned on the way. We go into detail, with a specific focus on company culture, leadership, financing, growth and business strategy. 
That way you learn hands-on tips on how to build a better future and a successful company too.

DONT MISS OUR BEST OF SEASON 1: 10 audio episodes shorter than 10 minutes with the best entrepreneurship advice of the first season! Visit <a href="https://gtimpact.com/podcast-for-entrepreneurs/">GTImpact.com</a> to download or listen to this best of series.
Welcome to Mission First, the podcast to learn from successful entrepreneurs who are building a sustainable future for our planet and its people! Growing a company that aims at having a sustainable impact is not easy! That’s why I created Mission First. 
In each episode, I interview one entrepreneur with a company mission related to the Sustainable Development Goals 2030. Our guests are entrepreneurs who have recently gone through these difficult first years successfully. 
Together we discuss their challenges and what they have learned on the way. We go into detail, with a specific focus on company culture, leadership, financing, growth and business strategy. 
That way you learn hands-on tips on how to build a better future and a successful company too.