Welcome to Mission First, the masterclass to learn from successful entrepreneurs changing the world for the better!  

⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️= 10 episodes of less than 10 minutes to download and listen to here (https://gtimpact.com/best-advice-for-green-entrepreneurs/).

TODAY'S EPISODE
Everybody tells you 
“you should raise funding as a startup!”
But is it true? 
Is this the only way? 
Well, it's not. 

And actually, there are many cases where raising funding is actually a really bad idea and bootstrapping your startup would be much smarter. 

But how do you bootstrap your startup?

Today, I'm talking to Kati Ernst, co-founder and CEO of Ooia (https://ooia.de/). They sell innovative consumer products for the needs of women. 

They've entirely bootstrapped the company they started two and a half years ago, they already have 
🚀 more than 100,000 customers
🚀 several million euros of revenue.
They also have an exceptional company culture, completely flexible: they work without working hours and both co-founders are also parents combining entrepreneurship and raising children. 
Katy shared a list of Do's and Don'ts about 
💡 “How to bootstrap a consumer product company” 💡
and in particular we talked about:
✅ finding alternative financing options than the classic investor road
✅ taking bold decisions while bootstrapping
✅ growing an audience organically with storytelling 
✅ Preparing a successful crowdfunding campaign without paid PR 
✅ choosing the right business model for bootstrapping

So fasten your seat belt and be ready to learn a lot! 



Welcome to Mission First, the masterclass to learn from successful entrepreneurs changing the world for the better!  
 
⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️= 10 episodes of less than 10 minutes to download and listen to <a href="https://gtimpact.com/best-advice-for-green-entrepreneurs/">here</a>.
 
TODAY'S EPISODE
Everybody tells you 
“you should raise funding as a startup!”
But is it true? 
Is this the only way? 
Well, it's not. 
 
And actually, there are many cases where raising funding is actually a really bad idea and bootstrapping your startup would be much smarter. 
 
But how do you bootstrap your startup?
 
Today, I'm talking to Kati Ernst, co-founder and CEO of <a href="https://ooia.de/" title="Ooia">Ooia</a>. They sell innovative consumer products for the needs of women. 
 
They've entirely bootstrapped the company they started two and a half years ago, they already have 
🚀 more than 100,000 customers
🚀 several million euros of revenue. 
They also have an exceptional company culture, completely flexible: they work without working hours and both co-founders are also parents combining entrepreneurship and raising children. 
Katy shared a list of Do's and Don'ts about 
💡 “How to bootstrap a consumer product company” 💡
and in particular we talked about:
✅ finding alternative financing options than the classic investor road
✅ taking bold decisions while bootstrapping
✅ growing an audience organically with storytelling 
✅ Preparing a successful crowdfunding campaign without paid PR 
✅ choosing the right business model for bootstrapping
 
So fasten your seat belt and be ready to learn a lot!

17. SUSTAINABLE FASHION & E-COMMERCE: How to bootstrap a consumer product company?

DONT MISS OUR BEST OF SEASON 1: 10 audio episodes shorter than 10 minutes with the best entrepreneurship advice of the first season! Visit GTImpact.com (https://gtimpact.com/podcast-for-entrepreneurs/) to download or listen to this best of series.
Welcome to Mission First, the podcast to learn from successful entrepreneurs who are building a sustainable future for our planet and its people! Growing a company that aims at having a sustainable impact is not easy! That’s why I created Mission First. 
In each episode, I interview one entrepreneur with a company mission related to the Sustainable Development Goals 2030. Our guests are entrepreneurs who have recently gone through these difficult first years successfully. 
Together we discuss their challenges and what they have learned on the way. We go into detail, with a specific focus on company culture, leadership, financing, growth and business strategy. 
That way you learn hands-on tips on how to build a better future and a successful company too.

DONT MISS OUR BEST OF SEASON 1: 10 audio episodes shorter than 10 minutes with the best entrepreneurship advice of the first season! Visit <a href="https://gtimpact.com/podcast-for-entrepreneurs/">GTImpact.com</a> to download or listen to this best of series.
Welcome to Mission First, the podcast to learn from successful entrepreneurs who are building a sustainable future for our planet and its people! Growing a company that aims at having a sustainable impact is not easy! That’s why I created Mission First. 
In each episode, I interview one entrepreneur with a company mission related to the Sustainable Development Goals 2030. Our guests are entrepreneurs who have recently gone through these difficult first years successfully. 
Together we discuss their challenges and what they have learned on the way. We go into detail, with a specific focus on company culture, leadership, financing, growth and business strategy. 
That way you learn hands-on tips on how to build a better future and a successful company too.