
In this special MillenniumLive episode, we’re joined by Lisa Cole of 2X to unpack one of the most important shifts happening in B2B marketing today—moving from a funnel-obsessed model to one built on pull, not push. Lisa introduces the concept of Brand Gravity, the centerpiece of her new book, and a compelling answer to the fatigue many marketing leaders feel in chasing leads that never convert. She explores how companies can create “digital mass” by investing in three pillars—content, credibility, and community—to attract modern buyers who are invisible in traditional funnels but very much in control. From debunking outdated lead-gen habits to sharing how top brands are building long-term momentum, this episode is a must-listen for CMOs who are ready to ditch the hamster wheel and embrace a smarter, stickier model of growth. Key Themes: 
Why the traditional B2B funnel is breaking down 
Brand Gravity and the power of digital mass 
The new growth stack: content, credibility, and community 
Shifting internal mindsets from chasing leads to attracting buyers 
Measuring long-term brand momentum in a short-term world
Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this special MillenniumLive episode, we’re joined by Lisa Cole of 2X to unpack one of the most important shifts happening in B2B marketing today—moving from a funnel-obsessed model to one built on pull, not push. Lisa introduces the concept of Brand Gravity, the centerpiece of her new book, and a compelling answer to the fatigue many marketing leaders feel in chasing leads that never convert. She explores how companies can create “digital mass” by investing in three pillars—content, credibility, and community—to attract modern buyers who are invisible in traditional funnels but very much in control. From debunking outdated lead-gen habits to sharing how top brands are building long-term momentum, this episode is a must-listen for CMOs who are ready to ditch the hamster wheel and embrace a smarter, stickier model of growth. Key Themes: <ul><li>Why the traditional B2B funnel is breaking down </li><li>Brand Gravity and the power of digital mass </li><li>The new growth stack: content, credibility, and community </li><li>Shifting internal mindsets from chasing leads to attracting buyers </li><li>Measuring long-term brand momentum in a short-term world</li></ul> Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

🎙️ Episode 331 | Brand Gravity: Rewriting the B2B Growth Playbook for a Funnel-Free Future


🎙️ Millennium Live: Where the Leaders of Today are Transforming the Digital Enterprise


The Millennium Alliance Podcast offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines a unique and exclusive platform to present opportunities to their peers, share industry developments, and tell the story of their career and overall company value.

Headquartered in Midtown Manhattan, The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis. Millennium is quickly becoming one of the most dynamic locations for collaboration across the world.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

🎙️ Millennium Live: Where the Leaders of Today are Transforming the Digital Enterprise The Millennium Alliance Podcast offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines a unique and exclusive platform to present opportunities to their peers, share industry developments, and tell the story of their career and overall company value. Headquartered in Midtown Manhattan, The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis. Millennium is quickly becoming one of the most dynamic locations for collaboration across the world. Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.