
How do you scale a viral, product-led platform without losing its simplicity?


Elston Baretto bootstrapped Tiiny Host (http://tiiny.host), a no-code hosting tool used by over a million people, from a simple MVP into a business doing $500K+ ARR, with 60,000+ signups/month.


But most users only pay $9–$38/month.


In this episode of Indie Board Sessions, Elston Baretto, David Apple (ex-Notion, ex-Typeform), and I unpack the next stage of growth: Turning indie adoption into institutional contracts.


We cover:

 ✅ Why prosumer pricing can cap your growth and how to test appetite for more
 ✅ The real leverage in enterprise: internal champions and compliance workflows
 ✅ When to offer enterprise trials and what it reveals about pricing
 ✅ How SSO and security reviews become gatekeepers, not features
 ✅ The “20% rule” from Slack that helps secure org-wide buy-in
 ✅ Why staying horizontal may limit expansion (and how to niche without narrowing)


Whether you're moving from PLG to B2B, selling to both individuals and companies, or building your first enterprise motion, this one’s packed with tactical insights
Hosted by Ausha. See ausha.co/privacy-policy for more information.

How do you scale a viral, product-led platform without losing its simplicity? Elston Baretto bootstrapped <a href="http://tiiny.host">Tiiny Host</a>, a no-code hosting tool used by over a million people, from a simple MVP into a business doing $500K+ ARR, with 60,000+ signups/month. But most users only pay $9–$38/month. In this episode of Indie Board Sessions, Elston Baretto, David Apple (ex-Notion, ex-Typeform), and I unpack the next stage of growth: Turning indie adoption into institutional contracts. We cover: ✅ Why prosumer pricing can cap your growth and how to test appetite for more ✅ The real leverage in enterprise: internal champions and compliance workflows ✅ When to offer enterprise trials and what it reveals about pricing ✅ How SSO and security reviews become gatekeepers, not features ✅ The “20% rule” from Slack that helps secure org-wide buy-in ✅ Why staying horizontal may limit expansion (and how to niche without narrowing) Whether you're moving from PLG to B2B, selling to both individuals and companies, or building your first enterprise motion, this one’s packed with tactical insights Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

#6 From $9 Plans to 10x Enterprise Deals: The Tiiny Host Shift upmarket


Not all indie makers have the luxury of consulting a board of experts… until now. 


In this podcast, they pitch their SaaS and share the challenges they face: 
GTM
product
pricing
exit strategy
business model
etc.


It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS. 


Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs). 


This podcast is powered by Noosa Labs (https://noosalabs.com/), buyer of small profitable SaaS businesses around the world.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Not all indie makers have the luxury of consulting a board of experts… until now. In this podcast, they pitch their SaaS and share the challenges they face: <ul><li>GTM</li><li>product</li><li>pricing</li><li>exit strategy</li><li>business model</li><li>etc.</li></ul> It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS. Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs). This podcast is powered by <a href="https://noosalabs.com/">Noosa Labs</a>, buyer of small profitable SaaS businesses around the world. Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.