
Most SaaS start with code. This one started with leadership training.

In this episode of Indie Board Session, we go behind the scenes of Discover Assessments, a company that grew from a simple workshop tool into a SaaS serving clients in 36 countries.


Along with my co-host Matt Hayes, we are joined by founder Dinup Mathew, who shares what it really takes to productize services, win global clients, and face the challenges of scaling sales beyond the founder’s hustle. Along the way, we uncover how referrals, partnerships, and even the limits of AI have shaped his growth journey.


In this episode, we dive into:


✅ How co-creating with clients shaped 25+ assessments and secured long-term loyalty.
✅ Why referrals and partnerships proved stronger growth engines than paid ads.
✅ The trade-offs of scaling sales beyond the founder’s hustle.
✅ What AI can (and cannot) do in behavioral assessment, and why trust is non-negotiable.


Whether you’re turning services into products, chasing global clients, or learning to scale sales beyond founder-led hustle, this episode is a blueprint worth saving.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Most SaaS start with code. This one started with leadership training. In this episode of Indie Board Session, we go behind the scenes of Discover Assessments, a company that grew from a simple workshop tool into a SaaS serving clients in 36 countries. Along with my co-host Matt Hayes, we are joined by founder Dinup Mathew, who shares what it really takes to productize services, win global clients, and face the challenges of scaling sales beyond the founder’s hustle. Along the way, we uncover how referrals, partnerships, and even the limits of AI have shaped his growth journey. In this episode, we dive into: ✅ How co-creating with clients shaped 25+ assessments and secured long-term loyalty.✅ Why referrals and partnerships proved stronger growth engines than paid ads.✅ The trade-offs of scaling sales beyond the founder’s hustle.✅ What AI can (and cannot) do in behavioral assessment, and why trust is non-negotiable. Whether you’re turning services into products, chasing global clients, or learning to scale sales beyond founder-led hustle, this episode is a blueprint worth saving. Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

#8 From Scratch to 36 Countries: Scaling Saas with Discover Assessments


Not all indie makers have the luxury of consulting a board of experts… until now. 


In this podcast, they pitch their SaaS and share the challenges they face: 
GTM
product
pricing
exit strategy
business model
etc.


It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS. 


Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs). 


This podcast is powered by Noosa Labs (https://noosalabs.com/), buyer of small profitable SaaS businesses around the world.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Not all indie makers have the luxury of consulting a board of experts… until now. In this podcast, they pitch their SaaS and share the challenges they face: <ul><li>GTM</li><li>product</li><li>pricing</li><li>exit strategy</li><li>business model</li><li>etc.</li></ul> It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS. Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs). This podcast is powered by <a href="https://noosalabs.com/">Noosa Labs</a>, buyer of small profitable SaaS businesses around the world. Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.