
Every SaaS founder dreams of predictable, compounding revenue.

But what happens when your entire business depends on a platform you don’t control?


In this episode of Indie Board Session, Pascal sits down with Jon Hainstock, M&A broker at Quiet Light and former bootstrap SaaS founder, to unpack how buyers actually think about risk when acquiring micro-SaaS businesses.


Jon shares real examples of profitable SaaS products going from $20–30k MRR to zero almost overnight, not because the product failed—but because the platform changed the rules.


In this episode, we cover:

 ✅ Why retention matters more than growth when it comes to valuation
 ✅ How platform risk quietly destroys otherwise sellable businesses
 ✅ The buyer red flags that can turn a 5x deal into a 2x—or kill it entirely
 ✅ When founders should sell, pause, or restructure before going to market


From platform dependency to buyer discipline, this conversation is a reality check for founders who want to build a SaaS that’s not just profitable—but actually exit-ready.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Every SaaS founder dreams of predictable, compounding revenue. But what happens when your entire business depends on a platform you don’t control? In this episode of Indie Board Session, Pascal sits down with Jon Hainstock, M&amp;A broker at Quiet Light and former bootstrap SaaS founder, to unpack how buyers actually think about risk when acquiring micro-SaaS businesses. Jon shares real examples of profitable SaaS products going from $20–30k MRR to zero almost overnight, not because the product failed—but because the platform changed the rules. In this episode, we cover: ✅ Why retention matters more than growth when it comes to valuation ✅ How platform risk quietly destroys otherwise sellable businesses ✅ The buyer red flags that can turn a 5x deal into a 2x—or kill it entirely ✅ When founders should sell, pause, or restructure before going to market From platform dependency to buyer discipline, this conversation is a reality check for founders who want to build a SaaS that’s not just profitable—but actually exit-ready. Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

From 30k MRR to Zero and Why Platform Risk Scares Buyers


Not all indie makers have the luxury of consulting a board of experts… until now. 


In this podcast, they pitch their SaaS and share the challenges they face: 
GTM
product
pricing
exit strategy
business model
etc.


It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS. 


Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs). 


This podcast is powered by Noosa Labs (https://noosalabs.com/), buyer of small profitable SaaS businesses around the world.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Not all indie makers have the luxury of consulting a board of experts… until now. In this podcast, they pitch their SaaS and share the challenges they face: <ul><li>GTM</li><li>product</li><li>pricing</li><li>exit strategy</li><li>business model</li><li>etc.</li></ul> It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS. Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs). This podcast is powered by <a href="https://noosalabs.com/">Noosa Labs</a>, buyer of small profitable SaaS businesses around the world. Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.