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What actually keeps you going when you're building something from scratch, before the evidence catches up?

In this episode I'm sharing the story of how I stayed the course through 15 years of building a meaningful business, even when self-belief was shaky. We talk about why clarity about your idea matters more than confidence in yourself, and I share the simple framework I use with every client to get there.

Whether you're navigating a career change, recovering from burnout, or trying to find your purpose after years in corporate, the thing that usually stops people isn't lack of ambition or ability. It's that the idea isn't clear enough yet to believe in.

I share what it really looked like to build my climate tech communications agency over 15 years, the doubt, the hard days, and what I kept returning to when self-belief wasn't enough.

If you're still in corporate and thinking about making a change, figuring out what comes next after leaving, or already building meaningful work but feeling the wobble, this one is for you.

Self-Directed Work That Works For You

This 90-minute workshop will help you build a clear, practical framework for work that fits your values, your strengths, and your life.

You've spent years being exceptionally good at work that was built around someone else's priorities. Now you're in a different moment — one where you have ideas, skills, and a growing sense that something new is possible. The problem isn't capability. It's clarity. This workshop is designed to give you that.

Book here.

Next steps:

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Related episodes:

Sick of the job market? Why now is the perfect time to build your own business with purpose
Don’t Just Quit Your Job — Pivot with Purpose
The 3 Types of People Who Need to Quit Corporate (and Find Meaningful Work)



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