In this episode, I sit down with Rand Fishkin, founder/ex-CEO of Moz and founder/CEO at SparkToro, to talk about the importance of understanding your audience's sources of influence, finding SparkToros positioning, how B2B tech buyer journeys have changed and many (if not most) marketers don't know how to catch up, as well as the problem with SaaS product design.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, I sit down with Rand Fishkin, founder/ex-CEO of Moz and founder/CEO at SparkToro, to talk about the importance of understanding your audience's sources of influence, finding SparkToros positioning, how B2B tech buyer journeys have changed and many (if not most) marketers don't know how to catch up, as well as the problem with SaaS product design. Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

Why B2B Tech Content Strategies Can't Focus on Keyword Volume Alone

A website is never finished — especially a B2B tech website. Welcome to ForwardSlash, the podcast that explores how B2B tech companies can leverage their websites for fast, efficient, predictable, and scalable growth.

In each episode, Webstacks Marketing Manager, Adam Buettner, takes a big issue affecting the B2B tech landscape and picks the brains of marketing leaders around the world to learn how it affects the questions B2B tech marketers should ask about their websites—and how to answer them.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

A website is never finished — especially a B2B tech website. Welcome to ForwardSlash, the podcast that explores how B2B tech companies can leverage their websites for fast, efficient, predictable, and scalable growth.
 
In each episode, Webstacks Marketing Manager, Adam Buettner, takes a big issue affecting the B2B tech landscape and picks the brains of marketing leaders around the world to learn how it affects the questions B2B tech marketers should ask about their websites—and how to answer them. Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.