
This episode dives into the brand frameworks of companies. Tyler Borders (https://www.linkedin.com/in/tyler-borders/), Chief Brand Officer at Carnegie (https://www.carnegiehighered.com/), discusses his journey from artist to brand strategist and how he flipped the script on traditional branding. He explains his psychographic framework for going beyond demographics to understand what truly motivates an audience. The conversation also explores the transition from a nimble "pirate ship" startup to a repeatable "battleship" organization and the challenge of maintaining an innovative edge.

Join us as we discuss:
 
[1:19] Psychographic frameworks and shifting to a research-first branding mindset
[10:38] Automation versus the human element and avoiding paralysis by analysis
[19:56] Navigating higher ed stakeholders and pushback on innovation

Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts (https://podcasts.apple.com/us/podcast/evolving-industry/id1587411911), on Spotify (https://open.spotify.com/show/6XnAoy0dmyBfGfDlIPi6g5?si=6sR6u97MQAuNnTGL8FS-sA), or here (https://www.intevity.com/podcast).
Hosted by Ausha. See ausha.co/privacy-policy for more information.

This episode dives into the brand frameworks of companies. <a href="https://www.linkedin.com/in/tyler-borders/">Tyler Borders</a>, Chief Brand Officer at <a href="https://www.carnegiehighered.com/">Carnegie</a>, discusses his journey from artist to brand strategist and how he flipped the script on traditional branding. He explains his psychographic framework for going beyond demographics to understand what truly motivates an audience. The conversation also explores the transition from a nimble "pirate ship" startup to a repeatable "battleship" organization and the challenge of maintaining an innovative edge. Join us as we discuss: <ul><li>[1:19] Psychographic frameworks and shifting to a research-first branding mindset</li><li>[10:38] Automation versus the human element and avoiding paralysis by analysis</li><li>[19:56] Navigating higher ed stakeholders and pushback on innovation</li></ul> Craving more? You can find this interview and many more by subscribing to Evolving Industry on <a href="https://podcasts.apple.com/us/podcast/evolving-industry/id1587411911">Apple Podcasts</a>, on <a href="https://open.spotify.com/show/6XnAoy0dmyBfGfDlIPi6g5?si=6sR6u97MQAuNnTGL8FS-sA">Spotify</a>, or <a href="https://www.intevity.com/podcast">here</a>. Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

Brand Frameworks: Flipping the Script on Creative-First Branding

Welcome to Evolving Industry, a no-BS podcast about business leaders who are successfully weaving technology into their company's DNA to forge a better path forward.

If you’re looking to make actual progress rather than spinning around in a tornado of buzzwords, you’re in the right place.

Host George Jagodzinski is your guide to exploring the best ways to grow and upgrade your business through interviews with some of the world's most recognizable brands.
 
Join us, because the business environment is ever-changing, and you’re either keeping up or going extinct.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Welcome to Evolving Industry, a no-BS podcast about business leaders who are successfully weaving technology into their company's DNA to forge a better path forward.
 
If you’re looking to make actual progress rather than spinning around in a tornado of buzzwords, you’re in the right place.
 
Host George Jagodzinski is your guide to exploring the best ways to grow and upgrade your business through interviews with some of the world's most recognizable brands. 
 
Join us, because the business environment is ever-changing, and you’re either keeping up or going extinct. Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.