with 🎙️ Ellen Bruno, Extension Economist @ UC Berkeley  
💧 The Department of Agricultural and Resource Economics at UC Berkeley leads research and outreach on economic and policy issues relevant to California’s agriculture and natural resources.

What we covered: 

🌱 How the Sustainable Groundwater Management Act is a challenge and an opportunity for all the Californian water users 
🧮 How when reducing water allowances, some approaches are more efficient than others 
💰 How the price of Water influences its uses - and to which extent 
🧮 What the price elasticity of water demand actually is, and how of inelastic good water is 
🍏 How water trading and groundwater markets could better market failures and smoothen the transition towards water restrictions 
🍏 How markets are not perfect, yet can be the best tool in a given context 
🧮 How if you've invested in a crop, a bottom-line calculation enables you to determine the threshold at which it's profitable to stop watering it and let it die 
🔬 How research happening in universities shall be leveraged into practical knowledge 
🤔 Which levers can influence a water market, and how pertinent that influence actually is in the Californian example 
🚰 How the groundwater tariffs in place in Coachella enable to artificially replenish the water table 
🚜 How agricultural and urban users have slightly different behaviors when it comes to water and how to leverage it 
🍏 How water market experiments are rolled out, and who shall best be participating in this trading 
🍏 How to measure the (positive) impact of a water market compared with the status quo 
🎤 The specificities of Water Management in Coachella, resemblances, and differences with Israel & Australia, farmers doing what's best for business, why groundwater is better suited to trading than surface water... and much more!
🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 

➡️ Get the Full Story (including an infographic and full transcript)  (https://dww.show/can-groundwater-trading-help-california-save-580-million-per-year/)    
Hosted by Ausha. See ausha.co/privacy-policy for more information.

with 🎙️ Ellen Bruno, Extension Economist @ UC Berkeley  
💧 The Department of Agricultural and Resource Economics at UC Berkeley leads research and outreach on economic and policy issues relevant to California’s agriculture and natural resources.
 
What we covered: 
 
🌱 How the Sustainable Groundwater Management Act is a challenge and an opportunity for all the Californian water users 
🧮 How when reducing water allowances, some approaches are more efficient than others 
💰 How the price of Water influences its uses - and to which extent 
🧮 What the price elasticity of water demand actually is, and how of inelastic good water is 
🍏 How water trading and groundwater markets could better market failures and smoothen the transition towards water restrictions 
🍏 How markets are not perfect, yet can be the best tool in a given context 
🧮 How if you've invested in a crop, a bottom-line calculation enables you to determine the threshold at which it's profitable to stop watering it and let it die 
🔬 How research happening in universities shall be leveraged into practical knowledge 
🤔 Which levers can influence a water market, and how pertinent that influence actually is in the Californian example 
🚰 How the groundwater tariffs in place in Coachella enable to artificially replenish the water table 
🚜 How agricultural and urban users have slightly different behaviors when it comes to water and how to leverage it 
🍏 How water market experiments are rolled out, and who shall best be participating in this trading 
🍏 How to measure the (positive) impact of a water market compared with the status quo 
🎤 The specificities of Water Management in Coachella, resemblances, and differences with Israel &amp; Australia, farmers doing what's best for business, why groundwater is better suited to trading than surface water... and much more!
🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 
 
➡️ <a href="https://dww.show/can-groundwater-trading-help-california-save-580-million-per-year/">Get the Full Story (including an infographic and full transcript) </a>     Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

S4E13 - Can Groundwater Trading help California save $580 million per year?

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?
💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!
📈 We talk water investment, water tech, water entrepreneurship and water market with entrepreneurs, thought leaders, book authors, scientists, investment funds, VCs, and C-Level experts from water majors.
➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices
🗓️ Tune in every Wednesday (don't miss out! 😅)
🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show

Currently in its 10th Season, the "(don't) Waste Water" podcast has already welcomed around 200 guests from Water Majors (SUEZ, Veolia, Jacobs, Xylem, Kemira, Evoqua, Aquatech, SKion Water...), Scale-Ups (Cambrian Innovation, Epic Cleantec, Liqtech, 374Water, Gingko Bioworks...), Start-Ups (Puraffinity, KETOS, 120Water, ZwitterCo, Membrion, Source...), Universities (Berkeley, the Columbia Water Center), Investment Funds (Sciens Water, Mazarine, Burnt Island Ventures...), Business Accelerators (Imagine H2O, Elemental...), Book Authors (Seth Siegel, David Sedlak, David Lloyd Owen...) or Market Intelligence Companies (BlueTech Research, Global Water Intelligence, World Bank, OECD, Isle Utilities...). Or simply water legends like Mina Guli or Andrew Benedek!

On the "(don't) Waste Water" podcast, I strive to make the Water Industry easy to understand for everyone, starting with water professionals, executives, and investors. Hence, he opens the microphone to seasoned, inspirational water experts to discuss their field of excellence.

No one can claim an all-around in-depth understanding of a matter as complex as Water. But piece by piece, you can rebuild the puzzle. With curiosity, patience, and passion, Antoine Walter explores topics such as Advanced Treatment Technologies, Water-Energy Nexus (Hydrogen, Lithium...), PFAS removal, Nature-Based Solutions, Wastewater Reuse, Distributed Water Treatments, Water Finance, and Water Entrepreneurship.

I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"

A particular field of interest is how innovation forms, grows and gets widely adopted in a complex and conservative field like the Water Industry. This may be one of the keys to achieving the United Nations Sustainable Development Goal n°6 - #SDG6.

ABOUT ME:

I'm a second-generation Water Professional - the legend says my dad traded excavator sessions for me in river banks against lunch invitations. I followed on this early start by completing a Master's in Hydraulics and Environmental Engineering, then won the "Golden Mission" contest organized by ENGIE (GDF-SUEZ).

This led me to travel the Asia-Pacific region for one year to explore, amongst others, water treatment in Hong Kong, desalination facilities in Melbourne, water distribution management in Jakarta, water innovation in Singapore or social water projects in New Delhi and Gujarat. All of that was documented in videos, blog articles, radio spots, and conferences in engineering and business schools (that's where I got hooked!)

I've then worked for SUEZ in Switzerland in strategic marketing, business development, and sales for the DACH and Nordic regions, with an emphasis on micropollutant removal.

I then joined GF Piping Systems in 2017 to take over the business development for the company's services in Europe, then for all Water Treatment and Lithium topics worldwide.

I've been a regular speaker at conferences on four continents, gave my first TEDx in 2022, and regularly acted as a host.
Since 2020, I've been hosting the "(don't) Waste Water" podcast and giving lectures in Business and Engineering schools.

I'm married, a happy father of three, and I'm French (nobody's perfect 😅).

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?
💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!
📈 We talk water investment, water tech, water entrepreneurship and water market with entrepreneurs, thought leaders, book authors, scientists, investment funds, VCs, and C-Level experts from water majors.
➡️ Leverage their insights, advice &amp; experience and ensure to stay on top of best practices
🗓️ Tune in every Wednesday (don't miss out! 😅)
🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show
 
Currently in its 10th Season, the "(don't) Waste Water" podcast has already welcomed around 200 guests from Water Majors (SUEZ, Veolia, Jacobs, Xylem, Kemira, Evoqua, Aquatech, SKion Water...), Scale-Ups (Cambrian Innovation, Epic Cleantec, Liqtech, 374Water, Gingko Bioworks...), Start-Ups (Puraffinity, KETOS, 120Water, ZwitterCo, Membrion, Source...), Universities (Berkeley, the Columbia Water Center), Investment Funds (Sciens Water, Mazarine, Burnt Island Ventures...), Business Accelerators (Imagine H2O, Elemental...), Book Authors (Seth Siegel, David Sedlak, David Lloyd Owen...) or Market Intelligence Companies (BlueTech Research, Global Water Intelligence, World Bank, OECD, Isle Utilities...). Or simply water legends like Mina Guli or Andrew Benedek!
 
On the "(don't) Waste Water" podcast, I strive to make the Water Industry easy to understand for everyone, starting with water professionals, executives, and investors. Hence, he opens the microphone to seasoned, inspirational water experts to discuss their field of excellence.
 
No one can claim an all-around in-depth understanding of a matter as complex as Water. But piece by piece, you can rebuild the puzzle. With curiosity, patience, and passion, Antoine Walter explores topics such as Advanced Treatment Technologies, Water-Energy Nexus (Hydrogen, Lithium...), PFAS removal, Nature-Based Solutions, Wastewater Reuse, Distributed Water Treatments, Water Finance, and Water Entrepreneurship.
 
I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"
 
A particular field of interest is how innovation forms, grows and gets widely adopted in a complex and conservative field like the Water Industry. This may be one of the keys to achieving the United Nations Sustainable Development Goal n°6 - #SDG6.
 
ABOUT ME:
 
I'm a second-generation Water Professional - the legend says my dad traded excavator sessions for me in river banks against lunch invitations. I followed on this early start by completing a Master's in Hydraulics and Environmental Engineering, then won the "Golden Mission" contest organized by ENGIE (GDF-SUEZ).
 
This led me to travel the Asia-Pacific region for one year to explore, amongst others, water treatment in Hong Kong, desalination facilities in Melbourne, water distribution management in Jakarta, water innovation in Singapore or social water projects in New Delhi and Gujarat. All of that was documented in videos, blog articles, radio spots, and conferences in engineering and business schools (that's where I got hooked!)
 
I've then worked for SUEZ in Switzerland in strategic marketing, business development, and sales for the DACH and Nordic regions, with an emphasis on micropollutant removal.
 
I then joined GF Piping Systems in 2017 to take over the business development for the company's services in Europe, then for all Water Treatment and Lithium topics worldwide.
 
I've been a regular speaker at conferences on four continents, gave my first TEDx in 2022, and regularly acted as a host.
Since 2020, I've been hosting the "(don't) Waste Water" podcast and giving lectures in Business and Engineering schools.
 
I'm married, a happy father of three, and I'm French (nobody's perfect 😅).