Show cover

🧐 We are honored to have the opportunity to welcome Dan Ariely, the esteemed James B. Duke Professor of psychology and behavioral economics at Duke University, for a second time to engage in a captivating conversation in this podcast episode.

In this episode, we explore the world of misbelief and its impact on decision-making:

  • 📖 Dan discusses the inspiration behind his latest book, "Misbelief – What Makes Rational People Believe Irrational Things," drawn from personal experiences during the COVID-19 pandemic.

  • 🔎 Learn about Dan’s unique research approach, which combines scientific experiments with interviews and insights from individuals who hold misbeliefs.

  • 🧠 Explore the concept of the misbelief funnel and its four stages, illustrating how stress, misinformation, cognitive biases, and social forces contribute to the spread of misbelief.

  • 🗺 Discover how misbelief shapes our perceptions, decision-making processes, and vulnerability to misinformation in today’s complex world.

  • 🦉Dan expresses optimism for the future of behavioral science and the resilience and understanding of humanity.

💌To learn more about Dan and his work, visit his website :

Let us know what you think on Twitter @BVANudgeConsult. 

Don’t have social media? Our inbox is always open at .  

Hosted by Ausha. See for more information.

    B.E. GOOD!